Partner

+0%

+0%

+0%

+0%

+0%

+0%

Problem

Your visitor numbers are increasing. Your profit remains low.

Your visitor numbers are rising.
Your profit remains low.

Your visitor numbers are rising.
Your profit remains low.

You have product-market fit, working paid traffic channels and a conversion-optimised storefront setup. But somewhere between ad click and checkout, you're losing revenue. Your funnel has too many hidden points of friction that you can't see, but that send your customers bouncing in seconds.

Visitor numbers are higher than ever before.

You have products people love.

BUT: Your shop is not converting profitably or at scale.

Our proven 6-step system

A system for scaling

More revenue,
without more ad spend.

More revenue,
zero extra ad spend.

No one-off fix. A system that gets better with every test, turning data into hypotheses and hypotheses into results.

  1. Competitor & Data Analysis

Understand the target audience.

Customer Research

to do

Results

?????

A

Avatar A

49% of revenue

Age

28-42

AVG Cart

€68

Channel

Meta

Pain

Trust

B

Avatar B

23% of revenue

Age

18-27

AVG Cart

€42

Channel

Meta

Pain

Emotion

1

  1. Competitor & Data Analysis

Understand the target audience.

Customer Research

to do

Results

?????

A

Avatar A

49% of revenue

Age

28-42

AVG Cart

€68

Channel

Meta

Pain

Trust

B

Avatar B

23% of revenue

Age

18-27

AVG Cart

€42

Channel

Meta

Pain

Emotion

1

  1. Competitor & Data Analysis

Understand the target audience.

Customer Research

to do

Results

?????

A

Avatar A

49% of revenue

Age

28-42

AVG Cart

€68

Channel

Meta

Pain

Trust

B

Avatar B

23% of revenue

Age

18-27

AVG Cart

€42

Channel

Meta

Pain

Emotion

1

2. Opportunity Mapping

We don't guess. We prioritise.

2

Top hypotheses

Start

H-01

Simplify checkout flow

+18% AOV

H-02

Trust badges on PDP

+9% CVR

H-03

Cold offer in the hero section

+23% AOV

H-04

Bundle upsell in basket

+14% AOV

H-05

Reviews above the fold

+12% CVR

2. Opportunity Mapping

We don't guess. We prioritise.

2

Top hypotheses

Start

H-01

Simplify checkout flow

+18% AOV

H-02

Trust badges on PDP

+9% CVR

H-03

Cold offer in the hero section

+23% AOV

H-04

Bundle upsell in basket

+14% AOV

H-05

Reviews above the fold

+12% CVR

2. Opportunity Mapping

We don't guess. We prioritise.

2

Top hypotheses

Start

H-01

Simplify checkout flow

+18% AOV

H-02

Trust badges on PDP

+9% CVR

H-03

Cold offer in the hero section

+23% AOV

H-04

Bundle upsell in basket

+14% AOV

H-05

Reviews above the fold

+12% CVR

  • Free shipping, for orders above €50

  • Number one of Europe

  • 2 Year Warranty

  • Free shipping, for orders above €50

  • Number one of Europe

  • 2 Year Warranty

+21% Uplift

+21% Uplift

Start A/B test

Page A

22.1k

Page B

9.3k

A/B test winner

  • Free shipping, for orders above €50

  • Number one of Europe

  • 2 Year Warranty

  • Free shipping, for orders above €50

  • Number one of Europe

  • 2 Year Warranty

+21% Uplift

+21% Uplift

Start A/B test

Page A

22.1k

Page B

9.3k

A/B test winner

  1. Live A/B testing

Numbers & data decide.

Numbers & data decide.

Numbers & data decide.

3

  1. Funnel & cold-friendly offers

Marketing to cold audiences.

Marketing to cold audiences.

Marketing to cold audiences.

  • Elias Fischer

  • Lena Hartmann

  • Niklas Berger

  • Emma Krause

  • Moritz Schäfer

  • Julia Neumann

  • Lukas Bauer

  • Sophie Richter

  • Felix Hoffmann

  • Anna Schulz

  • Jonas Wagner

  • Clara Müller

  • Tobias Becker

  • Laura Zimmermann

  • Simon Braun

  • Hannah Wolf

  • David Fuchs

  • Clara Müller

+

  • Elias Fischer

  • Lena Hartmann

  • Niklas Berger

  • Emma Krause

  • Moritz Schäfer

  • Julia Neumann

  • Florian Seidel

  • Katharina Vogt

  • Benedikt Maier

  • Lara Brandt

  • Philipp Engel

  • Mia Steinbach

  • Lukas Bauer

  • Sophie Richter

  • Felix Hoffmann

  • Anna Schulz

  • Jonas Wagner

  • Clara Müller

  • Tobias Becker

  • Laura Zimmermann

  • Simon Braun

  • Hannah Wolf

  • David Fuchs

  • Clara Müller

+

4

  1. Fast Implementation

Implement quickly. Learn faster.

Implement quickly. Learn faster.

Implement quickly. Learn faster.

Day 1/2 — Analyse and Hypothesise

Day 1/2 — Analyse and Hypothesise

5

  1. Rinse & repeat

Iterate & Scale.

6

  1. Rinse & repeat

Iterate & Scale.

6

  1. Rinse & repeat

Iterate & Scale.

6

Only 3 spots available in May

Customers & Partners

This happens when your
shop converts properly.

This happens when your
shop converts properly.

This happens when your
shop converts properly.

A process that works

Every result
starts with a test.

Every result starts with a test.

Every result starts with a test.

No measure without testing. Every optimisation is first validated as an A/B test before we implement it. What you see in our case studies are not coincidences, but results that the data has confirmed.

Product page
vs Sales page

Product page vs Sales page

Product page vs Sales page

We completely restructured the page layout. Away from the standard product page and towards a dedicated sales page with stronger social proof and an improved offer structure. The result: +20.58% conversion rate. 164 additional orders per month.

Generic images vs optimised product images

Old pictures vs New pictures

Old pictures vs New pictures

A change, 44k uplift. Better product photos. Old images out, high-quality images with the relevant information in, thanks to in-depth data analysis.
The result: 536 additional orders per month and an RVP increase of just under 7%.

Broad heading vs
Angle-matched heading

Broad headline vs Targeted headline

Broad headline vs Targeted headline

We tested a broad-angle headline against the winning ad-angle headline on the winning listicle. This small copy change alone delivered an RPV uplift of 7.73%, which at the same time led to additional revenue of over €12,500+.

Only 3 spots available in May

Your potential

Your shop loses this much revenue every month.

See how much
you're leaving on the table.

Enter your current figures and see how much revenue your shop is currently leaving on the table.

Your current numbers
Estimated improvement
Conversion rate boost
AOV boost
Your current numbers
Current monthly revenue€160.000
With Scael€202.400
You're missing out on
+€42.400
extra revenue every month
+€508.800
Extra revenue per year
+300
Extra orders per month

Sand & Fire, Alb filter

and 103+ other brands trust SCAEL

process

This is how we make it possible.

This is how we make it possible.

This is how we make it possible.

Every process is based on over 103 customer projects and hundreds of tried-and-tested A/B tests.

Conversion rate optimisation

01

Funnel setup

02

Research & Offer Creation

03

Shop Relaunch

04

Shopify A/B test - last 30 days

today

Scael.de

Page A

33689

33689

+0%

+0%

Page B

104841

104841

+0%

+0%

Finish A/B test

Page A

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

Page B

+21% Uplift

+21% Uplift

Conversion rate optimisation

Most shops lose 98% of their visitors and don’t know why. We analyse your entire funnel, find where revenue is being lost, and implement our SCAELING™ system to sustainably increase your conversion rate.

Conversion rate optimisation

Conversion rate optimisation

Most stores lose 95% of their visitors without ever knowing why. We analyse your entire funnel, find where revenue is leaking, and fix it, so more of your existing traffic turns into actual sales.

Most stores lose 95% of their visitors without ever knowing why. We analyse your entire funnel, find where revenue is leaking, and fix it, so more of your existing traffic turns into actual sales.

Shopify A/B test - last 30 days

today

Scael.de

Page A

33689

33689

+0%

+0%

Page B

104841

104841

+0%

+0%

Finish A/B test

Page A

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

Page B

+21% Uplift

+21% Uplift

Shopify A/B test - last 30 days

today

Scael.de

Page A

33689

33689

+0%

+0%

Page B

104841

104841

+0%

+0%

Finish A/B test

Page A

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

Page B

+21% Uplift

+21% Uplift

Funnel Building

Funnel Building

Funnel Building

We build full conversion funnels engineered for cold traffic. Every step guides prospects from first click to purchase with as little friction as possible, so every euro you spend on ads converts.

We build full conversion funnels engineered for cold traffic. Every step guides prospects from first click to purchase with as little friction as possible, so every euro you spend on ads converts.

Sales

Revenue €0

Revenue €0

Ads

visitors0

visitors0

Meta

Budget €0

Budget €0

Build

Sales

Revenue €0

Revenue €0

Ads

visitors0

visitors0

Meta

Budget €0

Budget €0

Build

Sales

Revenue €0

Revenue €0

Ads

visitors0

visitors0

Meta

Budget €0

Budget €0

Build

Competitor Research

To Do

Results

???

Customer Research

To Do

Results

???

Offer Research

To Do

Results

???

Funnel Research

To Do

Results

???

Traffic Research

To Do

Results

???

Send Research & Offer Creation

Competitor Research

To Do

Results

???

Customer Research

To Do

Results

???

Offer Research

To Do

Results

???

Funnel Research

To Do

Results

???

Traffic Research

To Do

Results

???

Send Research & Offer Creation

Research & Offer Creation

Research & Offer Creation

Research & Offer Creation

Before touching anything, we dig into your market and dissect your competitors. We use those insights to craft an offer that speaks directly to cold traffic and builds trust from the first click.

Before touching anything, we dig into your market and dissect your competitors. We use those insights to craft an offer that speaks directly to cold traffic and builds trust from the first click.

Shop Relaunch

Shop Relaunch

Sometimes a patch-up job isn't enough. We rebuild your Shopify store from the ground up, conversion-first, with every element designed to turn visitors into buyers from day one.

Sometimes a patch-up job isn't enough. We rebuild your Shopify store from the ground up, conversion-first, with every element designed to turn visitors into buyers from day one.

Free shipping on orders over €50

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

Feel like yourself,

but more. Hydrated.

A serum for those who feel like
something is missing. Skincare-wise.

Start shop relaunch

Feel like yourself, but more.

A serum for those who feel like
something is missing. Skincare-wise.

94%

94%

agreed their face
was still there after use

Good skin
starts here.

The serum your skin has been waiting for.

SHOP NOW

69,-

69,-

Free shipping on orders over €50

  • Free shipping on orders over €50

  • Number one of Europe

  • 2 Year Warranty

Feel like yourself,

but more. Hydrated.

A serum for those who feel like
something is missing. Skincare-wise.

Start shop relaunch

Feel like yourself, but more.

A serum for those who feel like
something is missing. Skincare-wise.

94%

94%

agreed their face
was still there after use

Good skin
starts here.

The serum your skin has been waiting for.

SHOP NOW

69,-

69,-

Customer testimonials

What our customers say.

What our customers say.

What our customers say.

Genuine feedback from our customers who work with us.

Genuine feedback from our customers who work with us.

Free value

Do you want to know what
you leave lying around every day?

Get a free shop analysis with one of our CRO experts

Only 3 spots available in May

Free value

Do you want to know what
you leave lying around every day?

Get a free shop analysis with one of our CRO experts

Only 3 spots available in May

Free value

Do you want to know what
you leave lying around every day?

Get a free shop analysis with one of our CRO experts

Only 3 spots available in May

Why us

Why SCAEL, and not a regular agency.

Why Scael, and not a normal agency.

Why Scael, and not a normal agency.

Visible results in ø

1

1

days

Revenue growth

More revenue.

Without more ad spend.

More revenue.

Without more ad spend.

More revenue.

Without more ad spend.

Ad spend

Revenue

Reporting

Reports that move you forward.

Reports that move you forward.

Reports that move you forward.

Only the most important KPIs that boost your revenue

Design & Development

Converts and looks good.

Converts and looks good.

Converts and looks good.

103+ D2C brands trust us.

Certified

Official partner.

Certified

Official partner.

Certified

Official partner.

FAQ

Frequently
asked questions.

The most frequently
asked questions.

The most frequently
asked questions.

Write to us if your question is missing.

How do you differ from other agencies?

We do not see ourselves as a classic agency; we are more like an in-house CRO team that implements a proven system into your existing funnel. Communication is extremely important to us, as it allows us to get to know your brand as quickly as possible. We also work with a maximum of 7 clients at the same time.

Which methods and tools do you use?

What does the process look like?

Do you guarantee results?

What do you need from us to get started?

Let's talk

Free strategy consultation.

Book a call with us.

Book a call with us.

We’ll sit down together and analyse your bottlenecks in the funnel.